WhatsApp Policy (Rasava)

What Rasava is

Rasava is a customer messaging inbox for small businesses. It helps businesses manage customer conversations in one place and respond to customers who contact them.

How Rasava uses WhatsApp

When a business connects WhatsApp to Rasava:

Rasava connects to the business’s WhatsApp Business Account (WABA) and phone number.
Incoming WhatsApp messages are received via official WhatsApp Cloud API webhooks.
Messages are displayed in the Rasava inbox so the business can reply from Rasava.

Customer care window (24 hours)

Rasava enforces WhatsApp messaging rules:

Within 24 hours of a customer’s last message, the business can send a free-form reply.
After 24 hours, the business can only send approved WhatsApp message templates (when required).
If the reply window is expired, Rasava will guide the business to send an approved template instead of free-form text.

What is allowed (and what is not)

Rasava is designed for customer messaging experiences that are initiated by customers or are otherwise permitted by WhatsApp policies.

Rasava does not allow:

Sending spam or unsolicited promotional messages
Messaging people who did not contact the business (or who did not provide consent where required)
Uploading or using purchased, scraped, or rented contact lists
Harassment, abuse, or illegal content

We may suspend or disable accounts that misuse WhatsApp messaging.

Opt-out requests

If a customer asks to stop receiving messages (for example by sending “STOP” or similar), the business should stop messaging that customer. Rasava encourages businesses to respect opt-out requests promptly.

Data processed for WhatsApp messaging

To provide the WhatsApp inbox and reply features, Rasava may process:

Customer phone number
Message content (e.g., text)
Message timestamps and delivery status
Media (only if the customer sends media and the business chooses to view/store it)